The ultimate goal in new product development is to create innovations the customer doesn’t know they need yet.
Our approach is to consider all creative ideas, without regard to the category or product line. We want to make what we sell instead of sell what we make. Our desire is to take what consumers want and make it better.
Our Brands
We drive sales by using data to form insights that create new products, patented technologies, new supply chain methodologies or new promotional activities. Through our methodology we’ve developed and grown the following brands:
“I think Margaret Mead said it best, ‘Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.”
Kristin Murphy
Director, Consumer Insights
