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Dan Perella, President & Chief Operating Officer

Dan co-founded the company with Tony and Vince in 2001. Since then he has built the corporate infrastructure necessary to maintain the company’s growth. He is directly responsible for managing the company’s operational framework and ensures that the product development, logistics, financial and sales efforts are synchronized around the globe. Additionally, Dan has played an instrumental role in designing the corporate strategy and business model.

Prior to founding the company, Dan spent 10 years with Henkel Consumer Adhesives where he was most recently Executive Vice President of North American Sales. His sales and marketing career is highlighted with many notable achievements. While at Henkel, Dan’s team grew the Walmart account to more than $100 million in annual sales. In addition, his team was the first and only supplier in history to ever receive 3 Vendor of the Year Awards from Walmart in the same year. Additionally, Dan and his team designed many of the modern category management techniques and practices that serve as industry standards today. Dan’s successes led him to become the youngest member of Henkel’s Executive Committee in the company’s history.

Dan earned a bachelor’s degree from John Carroll University.

What does Dan enjoy most about the company? "I enjoy the freedom to innovate, the absence of politics, and the ability to only be limited by our imagination and capacity to create."