Our innovation process is, coincidentally, not a process at all.

It’s an evolution driven by learning. We continuously learn from our customers, our designers, our market research, and everything in between.

Product development challenges are inherently complex and require more than a step-by-step plan to create products that will change the way people think, live, and work.

We connect dots to paint the entire picture of consumer needs relative to our items and our categories and use that portrait of what’s happening and what can happen to inspire out product creation.

Business Model

We are a full-scale consumer products company that brings fresh ideas to the marketplace. Creating and launching new products is what we focus on more than anything. The following outlines what we call The Idea Stream:

Consumer-Focused We listen to customers and consumers and are focused on being able to respond to their needs quickly with game-changing products and designs.

Wide-Open Our open business model allows us to move with flexibility and speed without the traditional barriers that keep companies from innovating outside of their core business. We are not invested in manufacturing equipment, so we are not married to any particular material or production process. This enables us to pursue any innovative product idea, regardless of how it is made.

Global Partners We select best-in-class companies from around the world to help us rapidly deploy new capabilities. Our expertise in sourcing allows us to manufacture products in the most competitive domestic and international markets, which ultimately maximizes value for our customers.

Commercializing We work with the largest resellers and retailers in the world to reach the end-user with our products. In most cases, we will test a new product in a limited number of stores or online for a defined period of time before rolling it out nationally. This minimizes risk for all parties and helps us improve our concept prior to mass distribution.

Technology We invest in technology to measure store-level transactions, which gives us a clear understanding of retail sales, inventory opportunities, store productivity, consumer buying trends, and much more. Incorporating quantitative research methods with our qualitative studies creates a powerful cross-section of knowledge that guides our new product development efforts. The daily discipline of analyzing this data also enables us to serve our trade customers with a great deal of accuracy, providing them with on-time, complete deliveries, and an extensive menu of electronic partnering capabilities to maximize efficiencies.

We maximize value for our customers

…by understanding the key factors that lead to innovation and aligning them in a way that enables us to execute flawlessly. The blockbuster products disrupting the marketplace today originate from an ability to satisfy people’s underlying needs and desires. We’re veteran observers of people and how they interact with the world.

These observations lead to new discoveries about human behavior and consumer trends which drives our ability to create value.

“We believe that no category or product is safe from innovation –
and we’re fearless when it comes to entering new businesses.”

Vince Thomson

Co-Founder and Chief Marketing Officer

Our Customers

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